JetBlue Internships – Manager Advertising

Website JetBlue

Job Description:

The Manager, Advertising oversees the strategy, development, execution and ongoing management of JetBlue brand advertising and communication in the U.S. and Latin & Caribbean markets, both above and below-the-line. The Manager also leads partnerships, inclusive of co-op marketing and sponsorships, setting the strategy and overseeing development of marketing plans.

Job Responsibilities:

  • Take a significant role in the development of crewmembers to support engagement, growth, and goal achievement
  • Collaborate with marketing leadership and cross-functional colleagues to advocate for strong, strategically-led creative and media choices to reinforce brand identity and positioning across all markets
  • Partner with cross-functional teams to assess and complete ad hoc projects for the organization
  • Develop sound partnership and sponsorship strategies to tell the JetBlue story, overseeing partner relationships and overall execution of marketing plans
  • Communicate JetBlue’s tactical and strategic marketing goals to agency partners and ensure all touchpoints ladder up to the larger business objectives
  • Lead U.S. and LACAR marketing strategy, brand campaigns and storytelling, inclusive of crafting briefs, evaluating concepts and creative, and providing feedback
  • Oversee day-to-day relationships with creative agencies of record & key external stakeholders

Job Requirements:

  • Bachelor’s Degree; OR demonstrated capability to perform job responsibilities with a High School
  • Diploma/GED and at least four (4) years of previous relevant experience.
  • Prior budget management or P&L responsibility experience
  • Adept at managing and balancing internal and external cross-functional stakeholders
  • Five (5) years of marketing/brand/advertising experience
  • Deep understanding of brands, advertising campaigns, advertising process and non-traditional marketing tactics
  • Strong written and verbal communication skills
  • Experience leading large-scale, omni-channel, cross-functional projects
  • Strong background in managing, supporting and developing multiple crewmembers who each oversee different elements of the business
  • Proficient with Microsoft Office suite

Job Details:

Company: JetBlue

Vacancy Type: Full Time

Job Location: Long Island City, New York, US

Application Deadline: N/A

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